Have you ever wondered why this form of working is so successful at the moment? Find out here what the advantages of agile working are and whether it is more than just a fad.
Agility refers to the nimbleness or mobility of organisations and people or in structures and processes. Companies and people react flexibly to unforeseen events and new requirements. This includes, for example, companies not only acting reactively, but also proactively, for example in relation to changes.
This way of working brings three decisive advantages:
Today, there are many alternatives for every product. Whether smartphones, clothes or hoovers - the choice offered to customers is huge. That is why it is becoming increasingly important for companies to develop products that exactly fit the customer and his or her wishes.
Agile working places great value on the early involvement of customers. The future users should already be strongly involved during product development and give their opinion at regular intervals, for example, on the current status, possible difficulties in operation or essential additional functions of the product. The advantage here: Employees do not receive feedback only after the final release, as is often the case in non-agile developments, but can incorporate it directly into their work process.
This creates a good interaction between customers and employees: Clients often lack the technical understanding of what best suits their needs. The experts for the technical possibilities of a product are on the company side. In an iterative process, customers and experts find out together which product suits the customers best.
Close cooperation between employees and customers means that products can be designed more quickly and more accurately.
This also has great advantages for the customers: They get products they really want faster because they are involved earlier and more closely in product development.
Many companies are very successful with this, e.g. Spotify, BMW or the bank ING. Through agile development, Spotify has managed to outpace established competitors such as Apple Music and become the market leader in music streaming.
An agile conviction is that customer-centricity and employee-centricity are not contradictory. Employee-centricity, an important agile principle, is essential to make employees happier as well. When members of agile teams are surveyed, they regularly state that they are significantly more satisfied due to more self-determination, responsibility and self-efficacy.
Employee satisfaction has a positive effect on customer satisfaction
The successful British entrepreneur Richard Branson summarised this agile idea as follows: "Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.
Employee satisfaction is therefore also strongly related to client satisfaction. The best technical solutions for clients can be developed by those who know the technology best. These are usually the employees. You should put them in the right light so that they optimally fulfil the needs of the customers.
With the following measures you promote a good working environment for your team:
So if employee satisfaction is high, employees are more likely to go the extra mile for customers, which in turn has a positive effect on the company's success.
In many organisations, everything that needs to be done is determined before a project even starts. This usually contributes to the project costing more and taking much longer than planned - just think of Berlin Airport.
Agile working can help to make this better. Not because agile allows you to do the same thing in half the time. Rather, you reduce the scope of the project and only do what is really needed. Everything else you just leave out. In software, for example, most of the features are hardly ever used. Time and costs for the development of these features can be saved.
Agile working helps to reduce inefficient work steps
How do you find out what is really needed for a product? Agility relies on close customer involvement. Early in the development process, you get customer feedback and adapt your product.
In competitive markets, speed is a key competitive advantage. Think of the Google+ social network, for example. This product was basically not that bad. However, it didn't really take off because Facebook was already there and people just didn't really need it anymore.
So why agility should be interesting for you: